Soma's smart bra means never buying the wrong size again

Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four sewn-in strips running horizontally across the fabric and a bright red line along the cup line, measuring a woman's bust in the necessary locations for a fitting. The strips meet in the back of the bra, at an orange rectangle equipped with Bluetooth and a measurement sensor.
Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four sewn-in strips running horizontally across the fabric and a bright red line along the cup line, measuring a woman's bust in the necessary locations for a fitting. The strips meet in the back of the bra, at an orange rectangle equipped with Bluetooth and a measurement sensor.
Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a

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