Wonderbra model covers up in change of tactics

Wonderbra is breaking lingerie advertising tradition by hiding its uplifting product under a layer of clothing, but is inviting women to download an app that will reveal 'the Wonderbra behind the look'.

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Hello Boys': How Wonderbra caused global fever and won the bra wars

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Slim Arms, Waist, Thighs and Hips, but Not the Breasts: Portrayal of Female Body Image in Hong Kong's Magazine Advertisements

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Wonderbra hires social media agency

What it's really like to model underwear for a living