Go viral or go home: TikTok leggings raise the stakes as athleisure brands battle it out

Back in November, well into TikTok’s biggest year ever, user Hannah Schlenker posted a video of herself wearing Aerie’s "Offline Real Me High Waisted Crossover Leggings” and dancing to a Justin Bieber song. The post went viral immediately, along with a sea of commenters asking where she procured her purple leggings. Aerie did not commission the content or Schlenker’s endorsement, but the American Eagle subsidiary is reaping the benefit.

Go viral or go home: TikTok leggings raise the stakes as

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