Keystone Light boosts rural outreach with Realtree camo collection, media investment

Keystone Light is on the hunt for rural drinkers. Molson Coors’ leading economy beer is tapping opportunity in rural areas with a multi-pronged effort this fall under the banner “Smooth is in Our Nature,” a nod to the niche Keystone Light has worked to carve out in rural, outdoor culture.

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Keystone Light looks to connect with more rural drinkers with new campaign