By A Mystery Man Writer
South Parade is a contemporary lifestyle brand offering Street Chic Luxury basics. Cool, comfortable, and always on-trend, our items represent the intersection of high style and cozy, casual wear. Most of our garments are made from our signature blend of modal, along with Pima cotton.
We believe basics should be anything but boring, and that you shouldn’t have to make a choice between high style and comfort. We focus on creating garments with unique details and an excellent fit, with a special emphasis on premium fabrics. Our sweaters are made from high-grade, plush cashmere, while most of our tanks and tees are made with a signature blend of smooth, soft modal and Peruvian Pima cotton.
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