Peloton unveils 'critical' brand relaunch, as the struggling company eyes growth
By A Mystery Man Writer
After reporting a loss of $2.8bn in 2022, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.
Peloton to relaunch its brand, focus on subscriptions
Peloton Leans Into Subscriptions as Brand Revamp Continues - WSJ
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