The secret behind the dramatic rise of the Stanley cup? Women.

The company’s profit grew over $650 million over three years after executives decided to market their now-famous “Stanley Quencher” cup to women. 
A grand theft case in Northern California.
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Stanley Cup: The surprising rise of Stanley's quenchers

A Woman of Influence: The Spectacular Rise of Alice Spencer in Tudor England by Vanessa Wilkie

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Maddie Dowson on LinkedIn: The secret behind the dramatic rise of the Stanley cup? Women.

Stanley cup craze: Why all the frenzy over these colossal tumblers?

What is behind the Stanley cup trend?

Ad of the Day: NHL stars put the Stanley Cup in the dishwasher in ESPN SportsCenter ads

Standing Rock pipeline protest leads to enhanced anthropology teaching and activist research at Appalachian State University

Grant Cox on LinkedIn: #abm #accountbasedmarketing #strategicaccounts #targetedmarketing…