How VidCon's Gen Z attendees see TikTok vs. Instagram Reels vs. Shorts - Digiday

The gap between TikTok and Instagram Reels and Shorts isn't too far off for the teens, tweens and twentysomethings who attended the annual creator economy confab.

Battle of Short-Form Videos - Shorts vs TikTok vs Instagram Reels - United Ceres College

40% of Gen Z Consumers Prefer Short Video Ads on Social Media - Spiceworks

Digiday

TikTok vs. Instagram Reels vs. Shorts

Short-form Showdown: TikTok vs. Shorts vs. Reels - Strike Social

Short-Form Video Platforms: Which Social Media Site Is Right for You?

Tim Peterson (@petersontee) / X

Reels vs. TikTok vs. Shorts: The Complete Guide - NoGood™: Growth Marketing Agency

TikTok vs Reels vs Shorts: Performance Data

TikTok vs Reels vs Shorts: Performance Data, cpm shorts

Snapchat homework, adblockalypse and viewability on Facebook l Digiday

Tim Peterson (@petersontee) / X

Reels vs. TikTok vs. Shorts: The Complete Guide - NoGood™: Growth Marketing Agency

Report: TikTok Now More Popular Than Instagram Among US Gen Z Consumers - Marketing Charts