In strategy shift, Lancôme names Emma Chamberlain as new brand ambassador

The L’Oréal-owned brand chose the 21-year-old star as part of a wider shift towards pop culture.

How Emma Chamberlain landed a Lancôme deal

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Practical Purchase Emma Chamberlain's Extremely Smokey Eyeliner at

Emma Chamberlain Calls Out Influencers Pretending To Love Fashion #emm

What is a Brand Ambassador and What Do They Do?

Best EmmaChamberlain is Lancome's new Global Brand Ambassador

Emma Chamberlain: Get the Look

MAJOR: Aya Nakamura Is The Newly Appointed Global Ambassador for Lancôme

Aymeric Guenoun on LinkedIn: EXCLUSIVE: Givenchy Beauty House