Bonds deploys 'cheer bleeder' squad to demo 'bloody comfy' period

BONDS Bloody Comfy Period Full Brief Moderate, WTAA

Calaméo - The Sunday Times Culture magazine 09/04/2023

menstruation Campaign Asia

Kotex takes nuanced approach to period stigma in APAC, Marketing

Offensive' Wuka period ad continues to air despite 295 ASA

NCL 2021, Ellie Dunn, Bonds Unplugged

Brand design: Can underwear have charisma?, Marketing

PROUD TO BE ME: Bonds Pride Collection 2023

Bonds and Special Group create Bonds Cheer Bleeders for Bloody Comfy Period Undies – Campaign Brief