Girls Don't Like Football, WE LOVE IT – Cult Kits

Sports Direct has launched “Girls Don’t Like Football, WE LOVE IT”, a new multi-million pound creative campaign that will sit across TV, OOH, in-store, content, media and influencers. Continuing the brand’s mission to make sport equal for all, the campaign aims to harness the energy of EURO 22 to drive the visibility o
Sports Direct has launched “Girls Don’t Like Football, WE LOVE IT”, a new multi-million pound creative campaign that will sit across TV, OOH, in-store, content, media and influencers. Continuing the brand’s mission to make sport equal for all, the campaign aims to harness the energy of EURO 22 to drive the visibility of players, coaches and women in football and unleash a new generation of female ballers, with the number of women and girls playing football rising 54% to over 3.4m.

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