Peloton rebrands in bid to be known as 'more than a bike company

Peloton is undergoing a significant rebrand, dumping its identity as a seller of luxury exercise bikes and equipment for one of health technology for all.

Peloton news

Peloton ends a key brand partnership that affects some bikes

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Peloton to acquire fitness equipment maker Precor in $420M bid to

Peloton Announces Rebrand, Wants To Be More Than a 'Bike Company

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Peloton Works to Stay Relevant With Massive Rebrand

I bought a Peloton in last year's Cyber Monday sale expecting to

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Peloton Bike+ & Row Now Available to Commercial Customers (Hotels

Peloton is running a discount and sale on refurbished Peloton

Episode 126 - Peloton Class Library Maintenance (Purges), Adrian

Peloton Rebrands, Downplaying its Bike