American Eagle has started using unretouched women to model their clothing and underwear to promote body positivity.

An Indian based retail brand that advertises their underwear using untouched and regular bodies. : r/Instagramreality

Meet the Curvy Model Whose Unretouched Photos Are Taking the Internet by Storm

Aerie bra ads feature models with disabilities

Sunnie Full Coverage Lightly Lined Bra

Victoria's Secret Hires First Plus-size Model, but Is It Too Late?

World's Funniest Memes - The Most Funniest Memes Are on I Waste So Much Time

World's Funniest Memes - The Most Funniest Memes Are on I Waste So Much Time

AerieREAL Brand Ambassadors - #AerieREAL Life

How body positivity is affecting fashion sales

aerie Real Campaign: Body Positive or Body Shaming?, by Cassidy Crawford

Umm, excuse me? Is this Target model for real? - Blogilates