Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

Fortune on LinkedIn: Cult athleisure brand Lululemon adopted an unconventional approach to…

Lululemon gave out $98k worth of leggings—here's how and why

Kathryn Ryan on LinkedIn: #rum #tourism

Lululemon's brilliant dupe strategy should be duplicated by all brands

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What are your thoughts on Lulu Lemons marketing strategy around their

How To Swap Your Knock-Off Lululemon For The Real Thing

Step into the climactic finale of lululemon's 'Get Into It' campaign with an innovative experiential pop-up, Align Legging Dupe Swap.

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