JCPenney Builds Momentum with Multiyear, Self-Funded $1 Billion Reinvestment Plan and Commitment to Make Every Day and Dollar Count for Families Across America

The retailer continues to serve its customers by enhancing the experience across stores, digital capabilities and operational optimization.

Brazilian-American Chamber of Commerce

JCPenney Tells Consumers to 'Make It Count

JCPenney spending $1 billion on store, online upgrades in latest

After Being 'Starved for Investment,' J.C. Penney Plans $1 Billion

JCPenney to spend $1B+ in bid to revive its business

JCPenney Sets $1 Billion Program of Upgrades

JCPenney Builds Momentum with Multi-Year, Self-Funded $1 Billion

JC Penny invests $1billion to help revive the century-old brand by

JCPenney investing $1B to boost customer experience, operations